To launch a new Soho members’ club on social media platforms to create a strong buzz, high engagement with the target audience, and drive footfall. Once launched, to continue that momentum and growth across target market digital channels.
A combination of digital and creative strategies were implemented including creating quality content (photography, videography and graphics), leveraging analytics to optimise results, use of influencer content and UGC to stimulate follower growth and reach, and use of on-site launch event content.
Pre-launch week: IG reach increased by +535% Pre-launch week: IG engagement increased by +151% Launch week: IG reach increased by +55% Launch week: IG engagement increased by +55% Post-launch period: IG reach increased by +138% Post-launch period: IG engagement increased by +55% +50% growth in IG Followers 4 weeks post launch
