Case Studies

Bar La Rampa

Launch Case Study and PR Stunt


Launching MJMK’s Bar La Rampa to the UK market.


Traditional and digitally-led launch for Bar La Rampa, to position MJMK as leaders within the hospitality industry, with the launch of an authentic Cuban bar near Oxford Circus. We hired in two classic Chevrolet’s for the launch night – as an ‘instagram moment’ stunt.


80 media titles published a feature on the opening including the Mail Online, GQ, Metro and Clerkenwell Boy & Time Out Instagram. We’ve secured interviews with Evening Standard, The Spirits Business and The Independent, as well as coordinating royal & socialite, Amelia Windsor to attend the opening night.