Case Studies

Ben’s Yard Launch

Digital Marketing Case Study


To launch a rural retail village, café and restaurant in Cambridgeshire on IG and FB to generate strong local engagement, grow the social channels from 0 followers, create a digital ‘buzz’ and drive footfall to the site (once open). D&P were also charged with building an engaged e-marketing database and ensuring consistent communications throughout the pre-launch and launch to encourage footfall.


A combination of digital and creative strategies were implemented including creating quality content (photography, videography and graphics), working with strategic local partners to reach nearby audiences, leveraging analytics to optimise results and highly targeted META ads.


Launch week IG follower growth: +583% week-on-week; Launch week IG engagement: +145% week-on-week; Launch week FB follower growth: +345% week-on-week; Launch week FB reach: +94% week-on-week; Launch week database growth: +96% week-on-week; Launch phase average newsletter open rate: 65%