Case Studies

Bloody Drinks

Product Launch Campaign


Bloody Drinks teamed up with TABASCO® Brand to create the ultimate Bloody Mary Box. The box contained everything one needed to elevate brunch or cocktail hour this festive season. The box contained 4 x cans of Bloody Classic, 2 x miniature TABASCO® Sauce bottles, a tin of Bloody Mary Salt, and a can of Perello Picante Olive & Pickle Mix. The kit cost £20 and was available to order online from the Bloody Drinks website.


A PR and influencer-driven brand awareness Christmas collaboration. The Bloody Box was gifted to a combination of 50 x top tier influencers (unpaid) and press ahead of it launching to the public.


Four top-tier media titles published an article on the Bloody Mary Box including Evening Standard, Metro and GQ. The campaign coverage totalled 9,731,109 circulation and unique monthly users. 21 x influencers featured the Bloody Box on Instagram, including Phillip Schofield, Matt Tebbut, Louise Redknapp and Sophie Habboo. The campaign totalled a reach of 4,997,674 followers. 600 x Bloody Boxes were available to purchase and the product sold out on 16th December.