Case Studies

Bluebird Chelsea x Everrati

PR Case Study

Objective

To highlight the heritage of Bluebird Chelsea as a prolific former car garage, The Blue Bird Motor Company; that created the Blue Bird car which broke the land speed record in 1964.

APPROACH

D&P facilitated the collaboration with modern motor company, Everrati, who electrify iconic cars, reimagining them in to modern classics. The partnership took place over Goodwood Revival; therefore creating our very own Bluebird Revival in the heart of Chelsea.

RESULTS

137 launch night attendees, 21 pieces of coverage & 806K eyeballs