Case Studies

Carouse

April Fool's Day social media campaign

Objective

To post an April Fool’s Day that would surprise the CAROUSE sober audience leaving the in shock

APPROACH

We announce the “launch” of the CAROUSE new flavours, two very alcoholic spirits 100% ABV under the names of SMASHED and TRASHED

RESULTS

The hype and bewilderment that the posts created resulted in: 12x more likes per post than our usual engagement; 20x more comments than our average; the best sales day of the year so far