Digitally-led brand partnership with Sweaty Betty. The collaboration consisted of Sweaty Betty clothing delivered to attendees. All digital press and influencers wore the new season clothing to the event, which started with Yoga by Meroula, followed by a Sound Bath in the Soane Hall. Goody bags were coordinated by D&P to include: Sweaty Betty towel, Rude Health drink, Equi health supplements and FOUR London vouchers.
We had 15 attendees including Elle Online, GQ Online, and The Telegraph Online, as well as wellness influencers such as @mimilouj and @louiseec.