Launch the Meroula Method Yoga Sculpt Class at Xscape Studio (One Marylebone).
APPROACH
Target wellness/fitness press and influencers and invite them to take part in the session.
RESULTS
Coverage appeared in Refinery 29, The Handbook as well as social media coverage from @mihaelanedeva, @oneslowsunday, and @oliviacoxlondon. Campaign total reach: 9.4M.
