Case Studies

Cocomelt x Astrid & Miyu

Digital Marketing Case Study

Objective

To partner Cocomelt with a recognised London brand to increase brand visibility and reach beyond its Soho location.

APPROACH

D&P facilitated a collaboration with jeweler Astrid and Miyu, for the opening of their new gift store. Astrid and Miyu engaged Cocomelt to serve their products at 2x consumer events, and 1x media and influencer event during the opening period of the store, offering a highly successful surprise and delight experience for customers.

RESULTS

50 press and influencer attendees 600 Cocomelt products given away 7x pieces of dedicated content shared by A&M social accounts (750K combined IG and TT reach) Partnership remuneration producing trackable revenue alongside earned media £