A PR strategy was implemented to support the launch. A global media trip took place, with D&P securing 3 luxury UK top tier media titles to attend – The Telegraph, The Sunday Times STYLE and a freelancer who contributed to the Evening Standard and Country & Townhouse.
Social coverage during the trip was achieved from all attendees and press coverage on the Mykonos launch and 10 year anniversary was featured in The Sunday Times STYLE, Forbes and Country & Townhouse.
