D&P reached out to contacts at Jo Loves to help organise a limited edition menu in partnership with Jo Malone CBE and her brand. A PR and Influencer strategy was implemented to support the launch. COYA x Jo Loves hosted an intimate dinner event at COYA Mayfair, where guests were given the chance to hear Jo talk about the inspiration behind the dessert and cocktail and be the first to try both items. Guests were encouraged to post on social media, with press reviewing for upcoming features.
20 top tier press and influencers attended including; The Times, The Telegraph, Boat International, HELLO!, Metro, YOU Magazine, Eleanor Calder, Rowan Row and Grace McGovern.