Traditional and digitally-led launch for ELYSIUM, to position it as new high-end gym concept, suited for solo workouts, with a PT, or a small group. The first studio launched in Aldgate, and was accessible via the ELYSIUM app.
19 top-tier press and influencers covered the ELYSIUM launch, including the likes of the Evening Standard, The Telegraph, GQ, Tatler & @mimilouj. The campaign reach totalled 8,295,636.
