Host quarterly events at the salon for press, influencers and customers, to showcase FOUR London as a leader within their field, and to bring further awareness to their online shop, FOUR Life.
The team wanted to highlight their knowledge and understanding of skin, so we coordinated a panel event called Skin Deep. We reached out to expert panellist contacts, including best-selling author Abigail James, to be on the panel and answer the physical audience and our social audience’s questions over a 45 minute period. We reached out to F&B brands to support the event on a contra basis with healthy snacks, drinks and Champagne, and several of the FOUR Life brands to be included within the event goody bags.
We had 16 press and influencer attendees, alongside paid customers of the salon. We received a social engagement of 3,314 views from the initial Reel, and the channel increased it’s organic following significantly.