D&P reached out to contacts at Hearst Magazines to arrange for Grace Floral London to be the floral partner for the Harper’s Bazaar Women of the Year Awards held at Claridge’s Hotel. Grace Floral London provided all the centerpiece arrangements and floral bouquets for the VIP award winners. In return, D&P negotiated press coverage in Harper’s Bazaar print and online, alongside tagged social coverage on their instagram account. D&P supported Grace Floral London and managed communications with Harper’s Bazaar every step of the way to ensure the flowers fit the brief and strong coverage was guaranteed in return.
Grace Floral London received full page adverts in the November and February editions of Harper’s Bazaar. Grace Floral London also received a credit in the Women of the Year Flash! Pages in the March edition. Online, Grace Floral London was named as one of Harper’s Bazaar’s Best Luxury Sustainable Florists In London. On social media, Grace Floral London was mentioned in a tagged grid post and three stories on the Harper’s Bazaar Instagram, alongside featuring in event social coverage from VIP guests. They also received professional photography and videography from the event to share across their own social media accounts and website. Due to the success of the partnership, Grace Floral London has been added to the Harper’s Bazaar events directory for future opportunities and award shows.