Case Studies

Holy Carrot x Seaspiracy

Holy Carrot x Seaspiracy

Objective

A creative partnership for Veganuary.

APPROACH

Target the internationally renowned campaign, SEASPIRACY, and partner to create an ultimate plant-based ‘seafood platter’. 20% of the sales are donated to support Seaspiracy’s fight to save aquatic life. We created a traditional and digital PR campaign for the month-long partnership.

RESULTS

50 top-tier press and influencers covered the Holy Carrot x Seaspiracy partnership, including the likes of the Evening Standard, Conde Nast Traveller, @prettylittlelondon & @sarahdenizz. We also hosted an influencer dinner in collaboration with Nobody’s Child, which had the likes of @savannahmiller & @tessmontgomery in attendance. The ‘Seafood Platter’ is the best selling dish so far for Holy Carrot, and due to the partnership’s its success, the platter is being kept on the menu for the foreseeable. The campaign reach totalled 8,295,636.