Case Studies

Holy Carrot

Afternoon Tea Launch


Launching Afternoon Tea at Holy Carrot to drive revenue to shoulder periods in the day.


Traditional and celebrity-led launch focus, to position Holy Carrot as THE place to be for plant-based and non plant-based consumers alike. We partnered with royal, model and socialite, Amelia Windsor on the Afternoon Tea offering.


34 media titles published a feature on the launch including Hello! Mail Online, Stylist, GQ and Amelia Windsor & Time Out socials. We secured flashbulb press, reviews and many social pieces following the Afternoon Tea launch event.