D&P raised awareness of the new opening with pitching for the new site that started months in advance. This was followed up with a series of press and influencer visits to both the Marylebone and Notting Hill sites (once open) to ensure strong buzz for the new site, and to establish How Matcha’s presence as a go-to London matcha spot. D&P worked with The Handbook for Notting Hill’s first social look which went live on the first official open date, tapping into their highly engaged audience of matcha lovers.
