Due to new instagram algorithm regulations video content is currently being pushed and circulating the most upon the platform. In result, we worked on a video content strategy, and implemented regular video shootings for upcoming menus, partnerships and seasonal elements at the Jamavar restaurant, with an aim of posting video content weekly.
To this date 12 reels have been posted on the account. The highest REEL as so far reached 15.4k with others placing between the 2k-10k mark. The account engagement has increased by 184% and the total number of followers has grown by 3.2k, seeing a 10.5% increase.