Case Studies

KAYU Mayfair Launch

Digital Marketing Case Study


To launch KAYU Mayfair, the first UK branch of Asian artisan dessert boutique, KAYU Bakehouse. The brand wanted to utilise their existing social media and industry presence, generating a buzz and developing a new social following in the Westminster area.


A combined strategy of influencer gifting, content creation and organic social media was used to deliver an effective multi-aspect launch campaign within the local area.


Instagram follower count increased by over 4,000 in the initial launch week; Instagram follower count increased by over 10% in the initial launch month; over 100 images and over 15 videos produced. KAYU Mayfair launched to local rapture, with regular queues out of the door