Case Studies

Lalaland

Launch Case Study

Objective

To launch London’s latest street food market in the heart of Shoreditch to press, influencers, VIPs, Event Companies and Music Labels to generate social buzz and press coverage.

APPROACH

A PR & Influencer strategy was implemented to support the launch. Key press, influencer, VIPs, industry teams and brands were invited to be one of the first to experience the new street food market for our times. Guests were treated to signature dishes from all 15 vendors, as well as free-flowing drinks all evening while enjoying the Drag Queen’s Vogue dances and DJs. A photo moment was created at the entrance to Lalaland for flashbulb press for VIPs and all guests were encouraged to post photos of the space and food throughout the evening and press for publishing reviews.  

RESULTS

Over 300 press, influencer & VIP guests attended including Laura Whitmore, Jeremy Irvine, Jasmine Hemsley and Bailey May. D&P secured a launch exclusive with The Evening Standard and a social exclusive with Clerkenwell Boy, as well as a VIP launch night exclusive with the Daily Mail online. Lalaland has been featured in top titles including Condé Nast Traveller, Time Out, GQ, Secret London and The Nudge.