To continue to bolster Madison’s reputation as a premium summer terrace in the heart of London’s CBD, and promote their 2024 partnership with Aperol which included a new Aperol-based cocktail menu.
APPROACH
D&P developed a PR strategy that both promoted news of the new summer terrace, and helped facilitate a successful launch party, attended by both press and influencers. The launch party featured a surprise DJ set from The Shapeshifters.
RESULTS
28 pieces of coverage, 38 launch night attendees & 120M eyeballs
