A PR and Influencer strategy was implemented to support the launch. The Madison terrace was transformed into an Ibiza themed paradise, bringing to life the classic Aperol Spritz vibe to the iconic London rooftop. Guests were treated to music by Shapeshifters and enjoyed ever-flowing Aperol Spritz cocktails and Madison canapes. Key press and influencers were invited to be one of the first to experience the terrace, with guests encouraged to post on social media and press publishing reviews.
47 top-tier press and influencers attended including; Boat International, Business Insider, Grazia, HELLO!, Metro, Quintessentially, The Times, The Telegraph, ITV This Morning and Vogue.