A PR and influencer strategy was implemented to support the campaign. The announcement was communicated through a traditional PR strategy. Alongside the announcement, top tier media and influencers were invited to watch the games at Market Halls. D&P targeted key listicle press to ensure Market Halls was placed in articles rounding up the best places to watch this year’s tournament. D&P also targeted broadcast press to film live footage of fans watching the games at Market Halls as well as to interview Market Halls’ founder Andy Lewis-Pratt.
Press coverage achieved in BBC News, CBS News, Evening Standard, Time Out, Conde Nast Traveller, Secret London and London on the Inside. Influencer and VIP bookings included Ben Shephard, LadBible, Joe Peters & Rowan Row. Tickets for every England Game at Oxford Street sold out, with the venue having to open more rooms to cater for the oversubscribed bookings and requests.