Case Studies

MAYFAIR CHIPPY

Mayfair Chippy x Homeslice

Objective

D&P came up with the concept to create a Fish & Chips Pizza in partnership with a well-known pizza brand for National Pizza Day. D&P facilitated a partnership between The Mayfair Chippy x Homeslice to create the Fish & Chips Pizza.

APPROACH

A PR and influencer strategy was implemented to support the campaign. The announcement was communicated through a traditional PR strategy. Alongside the announcement, top tier media and influencers were invited to visit Homeslice for an exclusive preview of the pizza. D&P targeted key press to ensure the partnership was placed in articles rounding up the best places to visit for National Pizza Day.

RESULTS

Press coverage achieved in Time Out, Secret London, The Mirror, Metro, London on the Inside, and The London Economic. Influencer and press bookings included IndyBest, Time Out, London Live, Food Travel Inspired, and Tiny Girl Eats World.