A PR and influencer strategy was implemented to support the campaign. The announcement was communicated through a traditional PR strategy. Alongside the announcement, top tier media and influencers were invited to visit Homeslice for an exclusive preview of the pizza. D&P targeted key press to ensure the partnership was placed in articles rounding up the best places to visit for National Pizza Day.
Press coverage achieved in Time Out, Secret London, The Mirror, Metro, London on the Inside, and The London Economic. Influencer and press bookings included IndyBest, Time Out, London Live, Food Travel Inspired, and Tiny Girl Eats World.