Case Studies

Mortimer House Spring Fayre

Digital Marketing Case Study

Objective

To host an event for members and the public with brands across the lifestyle sector with aim of bringing in new audiences and boosting weekend activity at Mortimer House.

APPROACH

We created a brief for a Spring Fayre to take place on the weekend before Easter, and secured multiple brands ranging from small boutiques to household names such as Trish McEvoy, Organic Pharmacy and Tony’s Chocolonely. We pushed the activation via via socials, e-marketing and paid social ads.

RESULTS

We confirmed 12 brands for the event; there were 23 stories as a result of UGC on the day of the event. The account reach was up 13.8% from the previous day and paid media across both social channels accounted for over 80% of profile visits.