To form a brand partnership with an activewear brand and host an influencer pilates workshop to highlight the fitness facilities and bring a new audience awareness to Mortimer House.
APPROACH
Secured a partnership with leading activewear brand Ernest Leoty, and invited top tier influencers and female founders across the fashion, beauty and lifestyle sectors to a curated event at Mortimer House.
RESULTS
We hosted 12 attendees including @niomismart and @roxienafousi who shared organic content from the event that resulted in a 12.9% account reach increase and a 9.5% rise in content interactions.
