Case Studies

Mr Black

Single Origin Ethiopia Launch


Internationally-renowned coffee liqueur, Mr Black, launches a Single Origin Ethiopia to the UK market.


A traditional PR campaign for Mr Black to showcase the quality and credibility of the product by highlighting reputable coffee origins.


10 top-tier media titles published an article on Mr Black Single Origin Ethiopia including FT How To Spend It, City A.M, and Imbibe. The campaign coverage totalled 3,557,437 unique monthly readers.