Digitally-led brand partnership with Anthropologie. The collaboration consisted of Mr Black creating a in-store (Regent’s Street) consumer-facing pop-up on Black Friday, to create an opportunity for liquid on lips. The pop-up also sold bottles, and gave customers a discount for online purchases including personalisation.
Social media and e-marketing coverage from Anthropologie EU. 250 Mr Black Espresso Martini tastings were served from 2-6pm, and 40 bottles were sold at RRP. Mr Black will now be stocked at Anthropologie from Q2 2022.