Case Studies

Mr Black

Christmas Campaign Case Study


Internationally-renowned coffee liqueur, Mr Black, launched personalisation for Christmas, alongside a Christmas Espresso Martini Kit.


A PR and influencer-driven brand awareness Christmas campaign. The Mr Black personalised bottles and Christmas Espresso Martini Kits were gifted to a combination of 50 x top tier influencers (unpaid) and press ahead of the product launching to the public.


We had 21 press and influencer features, including The Independent, FT, Vanity Fair, and Douglas Blyde (ES Magazine Drinks Critic) & John Torode socials.