Case Studies


Nojo x The Vegan Kind


Drive brand awareness of Nojo and partner with a vegan delivery platform to create the ultimate Vegan BBQ Bundle for BBQ Season. The aim was to deliver a mouth-watering collaborative box with THIS Isn’t Chicken Plant-Based Pieces, supplied by The Vegan Kind accompanied by Nojo’s vegan Teriyaki sauce to journalists who had not tried Nojo before.


Darby & Parrett reached out to top-tier press and influencers to gift Nojo x The Vegan Kind’s Vegan BBQ Box ahead of BBQ season.


16 x Vegan BBQ Bundles were gifted to press, resulting in positive feedback from the Food Editor at Stylist, Sustainability Editor at Condé Nast Traveller, Food and drink editor at Twickenham Times and Digital Editor at Speciality Food Magazine. D&P continue to follow up for coverage opportunities. 12 x Vegan BBQ bundles were gifted to influencers, resulting in coverage from @thinkingfood247 @tinygirleatsworld @yesitsallvegan.