Case Studies

Quaglino’s 95th Birthday

Quaglino's 95th Birthday

Objective

To help celebrate Quaglino’s extraordinary 95th Birthday with exciting new collaborations, revive famous old traditions, and remind consumers of the rich history of the timeless restaurant.

APPROACH

D&P partnered with three well-known chefs, Crystelle Pereira, Nisha Parmar, and Shelina Permalloo to create an Autumn Guest Chef series across three months in Autumn. D&P engaged press and influencers to attend the 95th Birthday celebrations to help increase awareness and drive restaurant reservations. Quaglino’s partnered with one of The World’s Best 50 Bars, Licoreria Limantour, to bring their talents to Quaglino’s for a 4-day bar residency.

RESULTS

24 birthday celebration attendees, 64 pieces of coverage & 8.2M eyeballs