A PR and influencer strategy was implemented to support awareness of the campaign. D&P reached out to relevant lifestyle and sober-curious influencers to experience the brunch and share social media content to create buzz around the partnership activation. Alongside the influencer outreach, top-tier media titles featured the brunch in relevant UK guides and listicles. All coverage was achieved through personal media contacts of D&P; ad budget was not required.
Press coverage appeared in Condé Nast Traveller, Country and Townhouse, Secret London, Luxury London, and Sober & Social. Influencer coverage from @milliegooch, @iamemilysyphas and @amiraarasteh