A PR strategy was implemented to support the campaign. D&P reached out to relevant media titles with a press release to create buzz and familiarity with the product ahead of Dry January. Alongside the press outreach, top-tier media titles were gifted a bottle of REAL to sample for themselves.
Press coverage appeared in The Telegraph Magazine, YOU Magazine (Daily Mail), Sainsbury’s Magazine, Men’s Health, Stylist, Metro, and London on the Inside.
