D&P delivered a strong launch campaign for Stubby’s that consisted of strategic teasing of the brand to UK media, a launch event attended by press, influencers and brands, and an ongoing press office post opening.
Coordinated launch news exclusives with the London Standard (print) and Restaurant. Engaged Broadsheet to film the first social look + interview. Hosted 50 press, influencers and brand contacts at the launch event, 100 pieces of coverage across print, online and social, with 6 weeks of the launch campaign left to complete
