To help celebrate The Hummingbird Bakery’s iconic milestone Birthday this year – 20 yrs – by raising awareness of new product ranges, collaborations, and reminding customers of beloved nostalgic favourite flavours and bakes.
D&P executed a PR strategy that consisted of influencer events, gifting, and press outreach across campaigns for PEPPA PIG and Maison Mirabeau collaborations, their in store 20th Birthday Carnival, and new seasonal ranges.
